The price of lemons & oranges vs. the importance of “Hotel Mystery Guest” Programs for Hotels an
- ynlqndr
- Feb 3, 2016
- 2 min read
A “hotel brand” represents a value proposition to its clients; the client may not be able to put that proposition into words, yet they choose that particular brand over others because they have confidence in the hospitality service experience that the brand represents. So, it stands to reason that protecting the brand’s service performance, and therefore its reputation are paramount considerations – especially in this age of user-generated reviews on social media.
BIA understands the significance of a hotel establishment's Customer Touch Points, and delivers an unbiased perspective on the guest experience at these CTP's. From arrival through the entire stay and departure, BIA mystery guests will provide a professional and impartial report on their experiences as customers of hotels and resorts – anywhere in the Middle East.
Brand Integrity Auditors designs annual programs that evaluate your value proposition from an unbiased clients' perspective, based upon the service standards that you have set to serve your hotel clients. We report these findings with performance scoring, highlighting the areas that require your attention and recognizing individual performance that is outstanding – as well as performance that requires your attention for re-training.
And your hotel can benefit from all of this for less than 10% of what the hotel spends on lemons and orange purchases in one year... and apart from "the occasional orange juice via room service" the citrus generates no direct revenue!
For a better idea of the 7 Mystery Guest based services we provide the hotel and resort industry, you can visit our website at “ynlqndr.wix.com/hotel-mystery-shop” (even though it still is a “work-in-progress”) and contact us to set a time and date for a chat.
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