BIA Hotel Mystery Shopping
Over the past 16 years, BIA has taken the traditional hotel brand standard audit and successfully re-fashioned it to serve as the basis for the seven hotel mystery shopping based services that we offer to hotels and resorts in the Middle East & Africa today. At present, BIA's Cash Integrity Audit has become our most sought after service, and our articles on this particular subject are well received.
This growth has meant recognizing our core values & strengths over time, acknowledging our lessons, and refining the differentiating factors which define us in the pursuit of our singular global vision.
So, what makes BIA “different”?
There are a seven differentiating factors that distinguish our BIA Business Model & Operational Philosophy:
1. We have only ever served hotels and resorts, and will continue to do so. This has been a crucial element of our branding strategy from the very first day. So, we are not a “generalist” mystery shopper service, rather, BIA serves an explicit industry with a focused and highly specialized service.
2. Our Clients have always been our mentors and Strategic Business Partners. From humble beginnings 16 years ago, we are still fortunate to listen & learn from our clients; some remarkable professionals who remind us that the hospitality industry is as dynamic as it is diversified. We fully recognize that a considerable part of our good fortune is due to the high caliber of our hotelier mentors.
3. Our business purpose runs with one key underlying operational principle in mind: Protect the BIA hotel mystery guests' anonymity to deliver the truest possible reflection of the hotel's state-of-affairs.
4. We provide a BIA Service Guarantee to our Clients, thus helping to ensure that the client need never question the integrity of our hotel mystery shopper reports. Our experience guides our operational methodologies, and we are recognized for our hotel & resort auditing expertise.
5. We strive to always Be Creative in our service methodology and execution; to question traditional methods and entertain new approaches to achieving the objectives at hand. We are proud of our disruptive challenge to the 'traditional' approach of auditing hotels: the added benefits clients derive from our service have repeatedly proven the merits of the BIA business model.
6. We constantly refine our Standard Operating Procedures, such as our teams' training techniques in new hotel auditing procedures and the safeguarding of quality control procedures.
7. All new clients have come to BIA through client referrals, without exception. Our Sales Strategy is simple: Serve our clients with the aim of them becoming willing BIA Ambassadors.
We intend to become one the best hotel mystery shopping service providers on the planet and not just in the Middle East & Africa... With time, perseverance and the participation of extraordinary clients and team members, we believe that we will succeed.
The BIA Team
