BIA Hotel Mystery Shopping
Manage your Online Hotel Reputation
in a continuous and sustainable manner with
The BIA Guest Experience Audit
What are your guests' saying about your hotel?
As any marketing communications professional will admit... "Word-of-Mouth" is the most beleivable, influential and effective form of advertising - without exception!
In today’s social media world, “user generated reviews” of hotel and resort experiences are sought out by travelers, regardless of their accuracy. Managing this trend has become a top priority for hotel brand chains, and independents, around the world... so how does your guest rate your hotel-experience; is it a "thumbs-up"?
BIA’s Guest Experience Audit employs a market research technique to quantify the 'guest experience', evaluating 4 Key Experience Criteria via hotel mystery shopping audits. These audit results highlight the necessary actions to elevate the guest experience - and the program of scheduled visits also serves to ensure that the corrective actions are being implemented on a regular basis by hotel staff - for more positive guest-reviews, leading to increased business revenues.
BIA will use its Hotel Mystery Shopping expertise to custom design an annual program of four, six, eight or twelve Guest Experience Evaluations to help you assess the hotel's overall performance from the all-important Guest Perspective; highlighting the areas that are performing well as well as those areas that require further management attention for better and more consistent performance results.
And never underestimate the impact that an on-going evaluations program will have on all of the hotel staff... BIA's evaluations will provide you with the feedback you need to effectively motivate your hotel staff, AND efficiently focus your training efforts.
